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The Evolving MarTech Landscape I Scott Brinker, Chiefmartec
Scott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
For the full transcript and additional insights, visit www.cdp.com
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By CDP.comScott Brinker knows a thing or two about MarTech. After all, he created the MarTech Landscape, the preeminent MarTech industry vendor map. In this episode of Customer Data Perspectives, Brinker shares his insights on how the MarTech evolution is unleashing creativity and productivity, the challenge defining the CDP category, and the value gains across the entire company when customer data is integrated into a common data foundation.
Host: Isaac Sacolick, StarCIO
Guest: Scott Brinker, Chiefmartec & Hubspot
Related reading from CDP.com:
For the full transcript and additional insights, visit www.cdp.com