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The Evolving PPC Landscape for Agencies and Software with Kirk Williams
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
Reach out to us with any ideas, questions, or feedback on the podcast!
View all episodes
By Nicole Mears and Jon Davis
5
77 ratings
We're back for a special episode!
Big thanks to Kirk Williams of Zato Marketing for joining Nicole and Jon.
In this episode of Shape the Conversation, Kirk provides his perspective as a PPC agency owner and we (Nicole and Jon) compare it to our experience running a SaaS company in the same space.
Kirk talks through how he thinks about providing value for his customers in a world where the ad networks are seeking to create direct relationships with advertisers.
Nicole and Jon talk about how although our industry is one where you can build a profitable SaaS company, there is much less venture capital appetite for PPC-focused technology then there was 5 years ago.
Reach out to us with any ideas, questions, or feedback on the podcast!