<p>One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.</p>

One size does not fit all and neither does the role of a Chief Marketing Officer, especially in today's rapidly changing world. In this episode, we chat with Lauren Kelly, Chief Marketing Officer at ThoughtExchange. Lauren is an experienced marketing leader holding previous leadership roles at Dell and PepsiCo. We’re talking about expectations of the CMO, where to focus your efforts, why more marketers should take on product management, and so much more.

The Evolving Role of a CMO

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done.

Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.

Business

Marketing

This isn’t your typical marketing podcast. It’s for REAL Marketers. The ones who move fast, ask for forgiveness not permission, obsess about driving results, and actually get sh*t done. Each week, we’ll have a REAL Marketer on the show to share their truths about marketing including what works, what doesn’t, and what they still don’t know. Consider it your 30 minute deep dive with some of the best marketers in the world who are holding nothing back.

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The Evolving Role of a CMO

The Evolving Role of a CMO