One of the most common questions I get from social media leaders is: “What should my social team actually look like?” In this episode, I walk through how to structure small, growing, and enterprise-level social teams, why org design should always support strategy, and how the right structure creates speed, creativity, and collaboration. We get into real-world realities: underfunded teams, lack of buy-in, reporting lines, and how to build a model that actually scales without killing momentum. If you’re trying to earn credibility, grow your team, or design a structure that leadership can believe in, use this episode as your blueprint.

What you’ll learn in this episode:

• The starter, growing, and enterprise social team structures (and when to use each)
• Why your org structure must be a resource to your strategy
• The core “triangle” every strong social team needs: strategy, creative, and community
• How pod-based team models unlock speed, collaboration, and scalability
• Where social should report inside large organizations (and why it matters)
• How to put people in the right seats so both the work (and careers) flourish

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Episode #43