The Excellence Dividend by Tom Peters argues that in the face of increasing automation, companies must pursue a culture of excellence to thrive. Peters emphasizes the importance of leadership and employee development as key drivers of success. He advocates for a “people first” approach, encouraging managers to prioritize employee satisfaction and growth, recognize their contributions, and invest in their training. Peters argues that effective leadership requires listening attentively, actively managing by wandering around, and cultivating a diverse network of allies. He also stresses the importance of embracing failure, encouraging experimentation, and celebrating small wins. The author believes that companies should focus on adding value through design, customer service, and social media engagement, while recognizing the potential risks of big data and artificial intelligence. Finally, he advocates for the inclusion of more women in leadership positions, highlighting their effectiveness in driving innovation and collaboration.