In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integrators. The conversation also touches on the unique approach of Proxy in providing continuous support and the significance of strategic partnerships.

Keywords

Marketing Matrix, Bryon Morrison, Proxy, SMBs, scaling, exits, operational excellence, execution gap, strategists, integrators, strategic partnerships

Takeaways

• Operational excellence is key for SMBs to scale and prepare for exits.
• Proxy embeds strategists and integrators to help businesses thrive.
• The execution gap is a common challenge for SMB leaders.
• Strategic partnerships are crucial for Proxy's success.
• Proxy offers a unique approach with continuous support.
• Brian Morrison emphasizes the importance of operational discipline.
• Proxy focuses on pre-due diligence for business readiness.
• The role of Proxy is to act as an executive multiplier.
• Proxy's model includes flat rate pricing and no long-term contracts.
• Brian Morrison shares insights on category creation challenges.

Chapters
 

• 00:00:01 Introduction to Lumina Growth Lab
• 00:00:25 Welcome to the Marketing Matrix
• 00:00:53 Introducing Brian Morrison
• 00:02:36 Brian's Journey and Experience
• 00:06:00 Challenges and Strategies for SMBs
• 00:09:00 Proxy's Unique Approach
• 00:12:27 Operational Excellence and Execution Gap
• 00:17:20 Proxy's Role and Continuous Support
• 00:25:09 Category Creation and Strategic Partnerships
• 00:31:46 Future Goals and Rebranding

FOLLOW BRYRON!
 

https://proxxy.com/

https://leaderslist.show/

https://www.linkedin.com/in/bryonmorrison/

https://www.youtube.com/@leaderslist

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST 

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. 

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

👉 https://calendly.com/lisanne-2/discovery-call-growth-partner

You can also follow Lisanne on the socials:

Instagram: https://www.instagram.com/lisannemurphyhq/

Facebook: https://www.facebook.com/lisanne.murphy.3

LinkedIn: https://www.linkedin.com/in/lisanne-murphy/

See you next week on The Marketing Matrix!