This special live podcast session, recorded in front of an audience of 200 Large ReStore operators, features Dwayne Spencer, CEO & President of Memphis Habitat for Humanity.

Join us for his powerful call to action for executive leaders to fundamentally rethink the role of their retail operations.

Dwayne and the host BJ Breish unveil how the Habitat ReStore is evolving from a mere revenue generator into a vital community asset and a multiplier of the organization's mission and heart.

Executive leaders, listen closely: The future of your thrift operation isn't just about sales—it's about community engagement, operational trust, and mission alignment.

Key Insights

• The ReStore is a Mission Multiplier, Not Just a Cash Register: Dwayne passionately argued that the ReStore's primary function is connecting the community to Habitat's mission every single day. Leaders must shift their mindset to see the dual bottom line—mission impact and profitability—as equally essential.

• Trust is the Foundation of Success: Dwayne detailed his personal journey and stressed the absolute necessity of building deep trust between leadership and operational teams. This trust starts with honesty, vulnerability, and openness, enabling the entire organization to collaborate effectively and thrive.

• Innovation and Engagement are Non-Negotiable: To address financial challenges and ensure sustainability, innovative strategies are needed. Furthermore, executives must actively work to engage board members in ReStore operations, turning them into passionate advocates who enhance support and resources.

• Collaboration is Key to Resilience: The overarching message was one of collaboration and togetherness. The long-term success of the ReStore—and the broader mission—relies on all parts of the organization, from the board room to the sales floor, working as one cohesive unit.

This session illuminated that the evolution of thrift stores like the ReStore is a blueprint for non-profit innovation: they are becoming essential strategic assets that deepen community ties while generating crucial revenue.