How to Expand Across Markets with Purpose: The Speicher Group Playbook

Host: Debbie Lariviere, Founder of Monter Coaching Guest: Peggy Lyn Speicher, Co‑Leader at Speicher Group & Regional Director, Real Luxury

Episode Summary:

How do you grow and lead a multi-market real estate team with cohesion, culture, and clarity? In this episode, Debbie chats with Peggy Lyn Speicher, who has built and managed thriving teams across DC, Maui, and Maryland's beaches—with systems and structure that endure across time zones.

From team recruiting and luxury market entry to team culture and ISA strategy—you'll get a master class on expanding thoughtfully without losing your organizational soul.

What You'll Learn:

• The real-world structure of Speicher Group's presence in DC, Maui, and Maryland beaches

• How to build and scale in a second-home or resort market with intentional strategy

• Training, recruitment, and accountability systems that span locations

• Culture rituals that unify teams even when you're not physically together

• How to utilize quality ISAs and performance-based compensation effectively

• What talent traits really matter—hungry + humble = timeless success

Spotlight on Strategy: Expansion with Intention

Peggy and her husband moved from DC to Maui—and later to Maryland's beaches—not for convenience, but strategic fit, lifestyle, and referral potential. She shares how to assess new markets based on affinity, agents' needs, and community impact.

Training & Accountability at Scale

Learn how Speicher Group's early adoption of Zoom and virtual meetings made remote team management seamless long before pandemic-driven digital shifts. The systems: Boomtown, FollowUp Boss, RealScout—and mandatory training paired with personal coaching.

Team Culture That Works Anywhere

From daily Slack shout-outs to quarterly retreats and bonus team events, Peggy shares how proactive culture beats absentee leadership every time. Team-driven events and communication practices keep energy high and loyalty stronger.

ISA & Compensation Structure That Works

Each member is paid at closing—aligning motivation across agents, ISAs, and leadership. Peggy highlights how creative compensation paired with clear accountability leads to sustainable team growth and fewer overhead challenges.

Recruiting That Builds Foundations

Speicher Group's "Slow to Hire, Quick to Fire" approach includes agent panel interviews and multi-step vetting that ensures true cultural fit. Talent is defined by attitude and intention more than credentials.

Connect:

• Peggy Lyn Speicher & Speicher Group: Speichergroup.com

• Monter Coaching: montercoaching.com

• Follow Debbie: @montercoaching

Listener Challenge:

• ✅ Subscribe if you're serious about scalable leadership in real estate

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