Sign up to save your podcasts
Or
Share The Experience Economy
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
The Experience Economy
There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.
Guests
Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations
View all episodes
By BBC Radio 4There is some evidence to suggest we are falling out of love with buying material things. Instead, we want to splash out creating memories that last a lifetime. What does the growth of what's known as the experience economy mean for businesses? Evan Davis and guests discuss.
Guests
Tristram Mayhew, Group Chairman, Go Ape!
Myf Ryan, Chief marketing officer Europe, Unibail-Rodamco-Westfield
Nick Johnson, Founder and co-Director, Market Operations