"Museums create that bridge to humanity. So the more we learn about their collections and the stories, the more that we can learn about ourselves and each other." 

Ryan Gaspar is Director of Strategic Partnerships at Microsoft. Part of his role includes working with museums to create mixed reality experiences that enhances the visitor experience. In this conversation we talk about the importance of the branded museum in today's experience economy and how to authentically create engaging content for visitors. 

Plus, commentary from Microsoft's Catherine Devine. 

Full transcript: https://bit.ly/3nWCmoX