In this episode, join host Nick Hall and co-host for this series, Craig Everett, Co-Founder and CEO of Holibob, as they discuss the impact of generational shifts on tourism marketing with Lottie Norman from The Travel Corporation and Jeremy Jauncey from Beautiful Destinations. Together, they explore strategies for reaching younger travellers through social media, the evolving role of influencers and creators and the transformative potential of AI in content creation and customer engagement. Tune in to learn about the importance of authentically engaging with audiences through short-form video content, the role of AI in scaling operations and insights into the future of social commerce in travel.