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The Experts Reveal Startup Marketing That Works
Building a winning startup brand takes more than just a great product. As this episode’s guests tell us, potential investors should also consider how a company is positioning it's brand in the marketplace to gauge whether or not it will be successful.
Brian Morley, CMO at Native Orthopaedics, and Tino Chow, founder of the strategic branding firm Giant Shoulders, join us fresh off their win, being voted the top technology for cutting-edge innovation in the field of orthopedic sports medicine. They're the architects of Native Orthopaedics brand and what's becoming pervasive through the sports medicine market. It's called the Dragonfly technology.
Our host, David Hemenway, talks with Brian and Tino about product differentiation, creating a niche in the crowded medical device marketplace and how a strategic brand can add much-needed credibility for a startup.
See Native’s technology and their brand at nativeortho.com.
Learn more about Giant Shoulders here.
And, catch up on past episodes of the Angel Nest Podcast at theangelnest.com.
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By theangelnestBuilding a winning startup brand takes more than just a great product. As this episode’s guests tell us, potential investors should also consider how a company is positioning it's brand in the marketplace to gauge whether or not it will be successful.
Brian Morley, CMO at Native Orthopaedics, and Tino Chow, founder of the strategic branding firm Giant Shoulders, join us fresh off their win, being voted the top technology for cutting-edge innovation in the field of orthopedic sports medicine. They're the architects of Native Orthopaedics brand and what's becoming pervasive through the sports medicine market. It's called the Dragonfly technology.
Our host, David Hemenway, talks with Brian and Tino about product differentiation, creating a niche in the crowded medical device marketplace and how a strategic brand can add much-needed credibility for a startup.
See Native’s technology and their brand at nativeortho.com.
Learn more about Giant Shoulders here.
And, catch up on past episodes of the Angel Nest Podcast at theangelnest.com.