Martin and Ben take on “the F word” — feedback. Why does a tool designed to help us grow carry such a bad reputation?! They explore how feedback is actually a highly directive skill, how third-party conversations quietly erode culture, and some practical tips for both giving and requesting it. If feedback has ever felt uncomfortable or confrontational, this is a timely reframe — and a reminder that done well, it strengthens trust and sharpens team dynamics.

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