Ondar Tarlow, a marketing veteran with over 20 years of experience, joins us to explore the psychology behind successful branding and how bold storytelling, data, and AI are reshaping the marketing world. From leading $1.7 billion in product volume campaigns to working with brands like Porsche and the LA Chargers, Ondar shares real-world insights on navigating compliance-heavy industries, discovering untapped audiences, and leveraging motorsports for luxury brand positioning.

We discuss how AI and business intelligence are changing the creative process, why challenger brands can (and should) take more risks, and how small businesses can compete by embracing frequency, testing, and authentic local storytelling. Whether you're marketing financial services or fast cars, this episode is packed with practical advice and high-performance thinking.