The Fab Over Forty Show

WHAT IS COMING IS GOING

What if the thing that looks like it's arriving...

is actually something old on its way out?

This episode began with five words I heard David Bayer say:

"What is coming is going."

And they articulated something I'd already been noticing in my own life.

In this journal-style episode of The Fab Over Forty Show, I'm looking back at the period when I was desperately trying to build an online business in tiny pockets of time while my physical business was struggling.

I loved what I was creating.

But underneath that excitement was something I couldn't see at the time:

Fear.

Lack.

Scarcity.

Pressure.

And when I finally launched?

Crickets. 🦗

That experience began a much bigger exploration of the ENERGY behind what we create — and whether success really requires us to force ourselves through arbitrary deadlines, constant content creation, hustle and sacrifice.

I'm also sharing some of the ideas I've been exploring through the work of Regan Hillyer, Kathleen Cameron and David Bayer — not as instructions or indisputable truths, but as perspectives that have helped me think differently.

Because, as I explored in my previous episode...

Information isn't instruction.

Take the gold.

Keep your own authority.

IN THIS EPISODE:

• What "Cricket Gate" taught me about creating from fear

• Why loving what you're doing doesn't necessarily mean pressure isn't hiding underneath it

• The difference between consistency and forced creation

• Why missing a newsletter or podcast episode no longer means I've failed

• How I'm building an evergreen library rather than feeding a content machine

• Creating infrastructure, architecture and ecosystems that can work when I don't

• Buying courses and investing in myself from curiosity rather than fear or FOMO

• Regan Hillyer and creating more without demanding more of your life

• Kathleen Cameron's idea of being "in your human"

• David Bayer's Powerful and Primal states

• Using uncomfortable emotions as information rather than evidence that something has gone wrong

• Choosing what deserves access to your attention

• Why transformation doesn't always look like everything suddenly becoming perfect

• What "What is coming is going" means to me

SOMETHING TO JOURNAL ON:

What am I creating from right now?

Fear?

Pressure?

Obligation?

Or genuine curiosity, excitement and alignment?

And what if something that feels uncomfortable isn't proof that I'm going backwards...

but an opportunity to notice something I'm finally ready to stop carrying?

FREE RESOURCES

🌿 THE ALIGNED & FREE RESET

🌿 BUILD A BUSINESS YOU LOVE

Continue the conversation and discover more episodes of The Fab Over Forty Show.

Remember. Realign. Rise.

Alison x

Founder, The Freedom Empire Movement

STOP F***ING SAYING THAT:

INFORMATION ISN'T INSTRUCTION

Have you ever been listening to someone you genuinely respect and suddenly thought...

"Oh, please stop fucking saying that." 😂

I have.

Twice recently, in fact.

And both times it made me think about the difference between listening to someone else's experience... and unconsciously turning their experience into our instruction.

Because someone can be enormously successful, wealthy, educated, spiritual, experienced or respected — and still be speaking through the lens of their own beliefs.

That doesn't make them wrong.

And we don't have to make them wrong in order to decide:

"That belief isn't coming with me."

In this episode of The Fab Over Forty Show, I'm exploring discernment, success, stress, wealth, the people we admire and what happens when someone else's certainty quietly becomes our own.

Because perhaps Higher Self-Leadership isn't about finding the right person to follow.

Perhaps it's about learning how to listen without handing over your own authority.

In this episode, I explore:

• Why someone else's experience of success doesn't have to become your definition of success

• The danger of confusing certainty with truth

• Why I can now disagree with part of someone's message without rejecting everything they have to offer

• Taking the gold without adopting every belief

• Why we need even MORE discernment around people we admire

• The difference between information and instruction

• Why I want you to question me too

• What this all has to do with Higher Self-Leadership

A QUESTION TO TAKE WITH YOU:

"Is that actually true for me?"

And perhaps an even bigger one...

"Do I WANT it to become true for me?"

FREE RESOURCES

🌿 THE ALIGNED & FREE RESET

🌿 BUILD A BUSINESS YOU LOVE

Continue the conversation and discover more episodes of The Fab Over Forty Show.

Remember. Realign. Rise.

Alison x

Founder, The Freedom Empire Movement

According To Who?

How many of your beliefs are actually yours?

In this episode, I explore one simple question that has completely changed the way I think about money, freedom, success and the invisible rules we often live by without ever questioning them.

Inspired by conversations during a recent trip to Crete and my own journey through awareness and introspection, this episode is an invitation to pause and gently ask:

According to who?

Because perhaps the greatest freedom doesn't come from changing your circumstances...

Perhaps it begins by questioning the beliefs you've inherited.

✨ The invisible rules we unconsciously live by

✨ Childhood conditioning around money and success

✨ Why wanting more doesn't make you ungrateful

✨ Wealth as freedom, not status

✨ Regan Hillyer's perspective on true wealth

"Freedom begins the moment we stop asking for permission... and start giving it to ourselves."

Free Resources:

🌿 Build a Brand You Love

🌿 The Aligned & Free Reset

I'd love to continue the conversation.

Instagram | LinkedIn | Facebook | Pinterest

@alisonkparsons

Remember • Realign • Rise

What if many of the decisions you're making today aren't actually yours?

In this episode, I explore inherited beliefs, family conditioning, scarcity programming and the unconscious patterns that quietly shape our lives.

Through reflections on my parents, my recent trip to Crete and my own journey of awareness, I share why introspection has become one of the most important practices in my life.

Not because I'm trying to fix myself.

But because I'm trying to see myself.

Because once you become aware of a pattern, you have a choice.

And choice is where freedom begins.

✨ How childhood environments shape our beliefs

✨ Why many of our thoughts aren't actually our own

✨ Scarcity consciousness and inherited conditioning

✨ The power of introspection

✨ Why awareness changes everything

✨ How to stop living on autopilot

"Before awareness there is no choice. After awareness everything becomes possible."

Book Resource: "Happier Than God"

👉 Build a Brand You Love

👉 The Aligned & Free Reset

Connect With Me

Instagram • LinkedIn • Facebook • Pinterest

@alisonkparsons

Remember. Realign. Rise.

Episode Title:

Stress Isn't Something We Have... It's Something We Do

A quote recently stopped me in my tracks:

"Stress isn't something we have. It's something we do."

At first, I resisted it.

Because life contains real challenges, responsibilities and uncertainty.

But the more I sat with it, the more I began to see something that has changed the way I approach life, business and even my own thoughts.

In this episode, I share a personal story about helping my 94-year-old father through a major life transition, how I began to recognise stress as a subconscious habit rather than simply a reaction to circumstances, and how fear can sometimes be a signal that we've drifted out of alignment.

We also explore:

✨ Growing up around scarcity and how childhood environments shape our beliefs

✨ Why peace isn't waiting on the other side of the next result

✨ The difference between investing from desperation versus expansion

✨ How introspection can reveal the hidden patterns driving our choices

✨ A simple question that helps me move from fear back into faith

This isn't about pretending life is easy.

It's about recognising that we may have more choice in how we respond than we realise.

• Stress can become a habitual way of being
• Solving external problems doesn't automatically create internal peace
• Fear can be a signal that we're out of alignment
• Awareness creates choice
• Peace isn't something we find later — it's something we practise now

"Maybe peace isn't waiting for us after everything gets fixed. Maybe peace is something we can choose and practise now."

Everything is working out for me.
Everything is always working out for me.

If you'd like a simple tool to help bring awareness, alignment and action together, you can download:

👉 The Aligned & Free Reset

LinkedIn, Instagram, Facebook and Pinterest:

@alisonkparsons

Episode SummaryKey TakeawaysQuote From This EpisodeMy Favourite Daily ReminderFree ResourceConnect With Me

You’re Not Inconsistent… You’re Disconnected

What if inconsistency isn’t actually the problem?

In this episode, I explore a softer and more honest perspective on consistency, alignment and building a business that actually supports your life.

Because sometimes stepping back doesn’t mean you’ve failed.

Sometimes it simply means you needed space.

And when something feels deeply aligned… you naturally return to it.

• Why I stepped away for a couple of weeks
• The pressure around consistency online
• The difference between inconsistency and disconnection
• Building rhythms that support your life
• Why aligned work feels different

You don’t avoid what feels aligned.

Start building a Life you Love from alignment instead of pressure:

👉 Aligned and Free Reset

When You Feel Pressure… This Is What I Do Now

Pressure doesn’t disappear just because you become more aware.

It still shows up.

That quiet sense of urgency…
The feeling that you should be doing more…
That you need to make something happen.

In this episode, I share what has changed for me — not in trying to remove that feeling, but in how I respond to it.

Because the shift isn’t about doing more.

It’s about noticing what’s there… before you act.

This is a softer, more honest way of building — where awareness comes first, and action follows from a place that feels clearer, calmer, and more aligned.

• The subtle feeling of pressure and how it shows up
• Why reacting quickly can reinforce the same patterns
• The difference between acting from urgency vs awareness
• The power of pausing (without overthinking or analysing)
• A more grounded way of choosing your next step

You don’t have to get rid of pressure…
you just don’t have to let it lead.

This isn’t about doing things perfectly.

It’s about becoming aware of what’s driving you —
and giving yourself a moment before you respond.

Sometimes that’s all it takes to change everything.

If this resonates with you, this is exactly what I’m exploring inside Aligned & Free —

A space where alignment meets structure… so your business actually works for your life.

If you’re building a business (or a life) and want it to feel more aligned, this will resonate.✨ Start here: Aligned and Free Reset 👉 https://www.alisonkparsons.com/lmalignedandfree✨If you want something even deeper: Aligned and Free 👉 https://www.alisonkparsons.com/alignedandfree Do you notice pressure as a push to act… or a moment to pause? I’d love to hear what landed for you 💫Drop it in the comments and don't forget to subscribe to catch what I do as well when pressure try's to raise it's head

Why “Just Take Action” Isn’t Always the Answer (And What To Do Instead) Summary:

We’re often told that the key to success is simple:

Take action.

Be consistent.

Show up no matter what.

But what if that’s not the full picture?

In this episode, I explore why action alone isn’t enough — and how the energy behind your actions determines whether you create freedom… or more pressure.

Because without awareness and introspection, you can find yourself building from fear, urgency or lack… without even realising it.

And no amount of action can override that.

• Why “just take action” can be misleading
• The missing role of introspection in business
• How subconscious patterns drive your behaviour
• The difference between aligned and misaligned action
• Why you can’t outwork misalignment
• A new way to approach building with awareness first

Key Takeaway ~ You can’t outwork misalignment.

Grab the Aligned and Free Reset to help you get off the Hustle Bus and if you want to be kept updated about the Community I am Building

👉 https://www.alisonkparsons.com/lmalignedandfree

Want a Dream Business? Start building from alignment instead of pressure:

👉 https://www.alisonkparsons.com/love-your-life-freedom-empire

Show Summary

Do you feel like you don’t have enough time to build your business?

In this episode, I share a deeper truth behind “tiny pockets of time” — and why it’s not about how much time you have, but the energy you bring into it.

Because for a long time, I believed I was being productive…

when in reality, I was building from a place of pressure and lack.

This episode explores the shift from urgency to alignment — and how that changes everything.

• What “tiny pockets of time” really look like
• The difference between pressure and aligned action
• Why lack-based energy creates urgency
• How subconscious patterns affect how we build
• The role of awareness and introspection
• How to shift into a more aligned, effective state

Tiny pockets of time don’t build your business.
Aligned use of them does.

If you need a little more Alignment in Your Life

Start with The Aligned & Free Reset

Want to grab a copy of the book I mentioned? Just tap on the title and be carried through "Dying to Be Me"

Thank you for listening and don't forget to connect at @alisonkparsons

Episode Title

I Don’t Want a Business That Only Works When I Do

What if your business only works when you do?

In this episode, I explore a powerful shift in how I now see business, freedom and sustainability.

Because for a long time, I was building something that depended entirely on me — my time, my energy and my constant presence.

And from the outside… it looked like success.

But underneath, it wasn’t freedom.

This episode is about the moment that changed that perspective — and why leverage is no longer optional if you truly want freedom.

• The hidden dependency in many online businesses
• Why constant output is not the same as freedom
• What it means to build a business that supports your life
• The role of leverage in creating sustainability
• Why energy matters as much as strategy

I don’t want a business that only works when I do resources:

The Cashflow Quadrant by Robert Kiyosaki

Start building from alignment and leverage:

👉 Build a Freedom Empire Brand:

https://www.alisonkparsons.com/love-your-life-freedom-empire-free-course

👉 Aligned and Free Reset:

https://www.alisonkparsons.com/lmalignedandfree

👉 Aligned and Free:

https://www.alisonkparsons.com/alignedandfree