Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model.

As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals.

While Udemy and Coursera look like attractive options because they have an existing audience.

Kimberly knew straight away that these course marketplaces are not the best solution for her dream life.

Let me know if you can relate to these points.

You've enrolled in several coaching programs that promised visibility but didn't deliver

You don't have an existing audience to promote your course

After spending $1,000s on resources you're wondering if to throw in the towel

All you need to see is a silver lining behind your current dark cloud

If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month.

In this post, you'll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price.

What is Facebook Lead Ads

In case you are brand new to Facebook advertising and wondering why you haven't heard about it before this is for you.

One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works.

However, before doing that here's a brief explanation.

Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses.

The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself.

It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook.

So, everything occurs on the platform.

How is it Possible to Generate Leads Without Leaving Facebook

When you are logged into Meta Business Suite and you click on Ad Manager you'll see the opportunity to create a campaign.

After clicking 'Create' at the campaign level you'll see a list of objectives to choose from which will determine your ad type.

Choosing leads as your campaign objective will give you a list of possible results that you'll receive from running this type of campaign.

Notice the four options given include:

Calls

Instant forms

Conversions

Post engagement

It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook.

'Instant forms' is the not-so-popular name for Facebook lead ads.

What Does the Lead Ad Form Look Like?

After creating your ad set and creatives you'll see the option to customise your Instant form before publishing your Facebook ad.

As you can see Facebook is pretty thorough in that they've included an area for Privacy policy which is very crucial.

This is because you'll be collecting personal details or contact information like an email address.

The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you'll get.

Although a Facebook pixel isn't required to run an instant forms campaign you'll still need a link to your privacy policy page.

This leads us to the next question, the ad.

What Does a Lead Ad Look Like?

If you're wondering how different a lead ad looks compared to regular ads the answer might surprise you.

A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom.

Typically the call to action would be to download the free resource that you will be offering them in exchange for their details.

Here's an example of one such ad as it would appear on Facebook

Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.