
Sign up to save your podcasts
Or
Once a “unicorn”, WeWork has filed for bankruptcy. The co-working company was once valued at $47 billion, but it’s had a rocky few years, including a failed IPO (it later went public through a special purpose acquisition company) and was battered by the pandemic. But what set WeWork on this falling-from-grace path can be traced back to a failed deal between co-founder Adam Neumann and SoftBank’s Masayoshi Son at the end of 2018. This is the story of Project Fortitude. This episode originally aired on February 13, 2023.
For more from The Closer and to subscribe to our newsletter, visit www.thecloser.fm.
The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.
For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://brazen.fm/plus/
4.6
4444 ratings
Once a “unicorn”, WeWork has filed for bankruptcy. The co-working company was once valued at $47 billion, but it’s had a rocky few years, including a failed IPO (it later went public through a special purpose acquisition company) and was battered by the pandemic. But what set WeWork on this falling-from-grace path can be traced back to a failed deal between co-founder Adam Neumann and SoftBank’s Masayoshi Son at the end of 2018. This is the story of Project Fortitude. This episode originally aired on February 13, 2023.
For more from The Closer and to subscribe to our newsletter, visit www.thecloser.fm.
The Closer is a Project Brazen production. Subscribe to Brazen+ on Apple Podcasts or at brazen.fm/plus and get exclusive bonus episodes for The Closer and all our shows, as well as ad-free listening and early access to new podcasts.
For more fearless storytelling visit brazen.fm, home to all our podcasts, documentaries and newsletters. At Brazen, we show you how the world really works – from espionage and corruption to deal-making and organised crime, we’ll take you inside stories from hidden worlds.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Support our show by becoming a premium member! https://brazen.fm/plus/
1,792 Listeners
413 Listeners
30,934 Listeners
26,160 Listeners
65 Listeners
20 Listeners
839 Listeners
52 Listeners
336 Listeners
265 Listeners
593 Listeners
285 Listeners
106 Listeners
2 Listeners
19 Listeners
24 Listeners
18 Listeners
67 Listeners
228 Listeners
52 Listeners
16 Listeners
46 Listeners
57 Listeners
70 Listeners
31 Listeners
18 Listeners
2 Listeners
135 Listeners
34 Listeners
37 Listeners