In this episode, featuring a lot more Chumbawamba than anyone asked for, the commerce chefs get real about relevance, resilience, and being better every day. Spoiler alert: as with most important things, it’s rooted in the choices we make. Relevance is dynamic and resilient brands need their leaders to wake up every day and choose courage over comfort. That way, they can reframe failure to build opportunities. Kyle and Tom explore these themes with Brent Baldwin—a prolific marketer who’s worked with the likes of Disney on Ice, the Harlem Globetrotters, and is now founder of NYOO Agency—Katie Tuff and Yannis Karlos—founders of the Banff Hospitality Collective—and Nate Justiss—co-founder and lead product designer of Distil Union.