Did you hear that? A shiny new Business Model is making the rounds complete with a clever acronym and bold promises of transformation. But before you chase it down, you might want to pump the brakes.

In this quick, six-minute Pocket Sized Pep Talk, I’ll unpack the predictable rise and fall of business models, and why most don’t fail because of bad design; they fail because of weak implementation. I’ll also share a model of my own (yes, it even spells something!) to help you protect your investment, build a real cultural shift, and make sure the model you choose actually sticks.