Matthew Roda, owner of Lead By Example Marketing, discusses the importance of knowing exactly what you want to achieve in the business world. After 15 years in the agency industry, Matthew shares his revelation of prioritizing family over building a multimillion-dollar company. He emphasizes the critical role of delegation, intentionality, and focusing on high-impact tasks rather than busy work. Matthew also shares practical insights into local SEO strategies and the significance of presenting clear deliverables to build trust with clients.