Everyone’s chasing viral, but Mike C-Roc, founder of That1 Agency, breaks down the manufactured fame machine—fake followers, algorithm games, and smoke and mirrors. We hit: authenticity vs. attention, how he built TWO 8-figure businesses and repping some of the biggest podcasters in the game, and what happens when AI starts replacing influencers. Oh, and yeah… and the bro-podcast epidemic.Watch to the end for his savage take on what’s actually overhyped in podcast culture.Follow Mike:IG: https://www.instagram.com/mikeycroc/Follow me:IG: @talktometaylorX: @TaylorFerberTikTok: @TalkToMeTaylor