From Gillette and Bud Light, companies keep alienating the very people who built their brands. Now Cracker Barrel has joined the list, making changes to its branding and design that nobody asked for.

On this episode of The Spectacle Podcast, hosts Melissa Mackenzie and Scott McKay explain how Cracker Barrel’s new marketing will wreck the brand and why companies need to stop pushing marketing that alienates their customers. Melissa and Scott also take a closer look at how “girlboss” corporate leadership has accelerated this problem in almost all of these companies.

Tune in to hear their discussion!