The Behavioral Design Podcast

The Family Firm with Emily Oster


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We're back with Season 2 - yay! We start the new season with a bang as our first guest is none other than Emily Oster. šŸŽ‰Ā 

Besides being Aline's favorite person to follow, Emily is an economics professor at Brown University and a thought-leader on data-driven parenting. She has written several best-selling books on pregnancy and parenting, all centered around a specific goal: creating a world of more relaxed pregnant women and parents.

In this episode, we have a fun conversation with Emily about her latest book, The Family Firm (out today!). We learn about her fantastic 4 Fs framework, discuss salience of risk and how that impacts decision-making, learn what science communication often gets wrong, AND why Summersalt swimwear is underrated.

Relevant links

  • The Family Firm (out today!)
  • Emily's website, Twitter &, Instagram
  • Emily's newsletter ParentData
  • Research
  • Previous books Expecting Better and Cribsheet
  • Support the podcast by joining Habit Weekly Pro šŸš€ and by giving us a review on Apple Podcast. Thanks!

    The song used is Murgatroyd by David Pizzaro.Ā 

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    The Behavioral Design PodcastBy Samuel Salzer and Aline Holzwarth

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