Music festivals, sports events, and all kinds of entertainment have a common goal: reach fans and sell tickets. Ten years ago, Darshan Kaler built Tradable Bits to be a bridge between the entertainment industry and fans' digital lives, and the company has been innovating in the collection, analysis, and activation of fan data ever since. Find out how Darshan went from bringing the Olympics to your screen to partnering with festivals like Bonnaroo and teams like the Florida Gators. How has the role of social media and advertising changed over Tradable Bits' lifetime? How does Darshan see the live events industry changing during the COVID-19 pandemic, and what silver linings is he finding in the shutdown clouds?

The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit MusicTectonics.com to learn more, and find us on Twitter, Facebook, and Instagram. Let us know what you think!