In this month’s episode of The FarmED Podcast, co-founder of Wildfarmed, Andy Cato, talks to co-founder of FarmED, Ian Wilkinson.

Andy famously found fame as part of Groove Armada and then sold his music publishing rights to buy a farm in France, before going on to establish Wildfarmed and starring on Clarkson’s Farm. 

Andy talks to Ian about his inspiration, the tough lessons he learned in France, and why he is so passionate about growing regenerative wheat to make flour and bread for the supermarkets.

Hear about everything from how he measured nature uplift, ‘such a key indicator of ecosystem recovery,’ by bribing neighbours with pain au chocolats, his views on the use of glyphosate and how he set up Wildfarmed because actions bring about change, and  ‘how can you act in a world of anonymous food?’

His message is ultimately hopeful. ‘I think that based on incoming messages, the idea of agency and purpose and hope, particularly amongst young people, really, really does resonate. And there's this sort of sensation that people are on a kind of slow motion train crash that they can't do anything about, and that there is a way to act through their food choices, is definitely a thing that I think has huge potential. It's not easy to communicate it, but where we have landed it, the response to that has been amazing.’

Listen wherever you get your podcasts or watch on FarmED’s YouTube channel. Please subscribe, like and leave us a review. They really do help. 

Links 

https://wildfarmed.com/