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Farmer’s markets aren’t just about fresh tomatoes and handmade soap—they’re the weekly habit that can breathe life back into a downtown. In this episode of Destination Roadmapping, Vicky Soderberg breaks down why markets work, the ripple effects they create for businesses and tourism, and the pitfalls that can turn a great idea into a flop.

You’ll learn:

• Why consistency makes markets a powerful anchor event
• How they spark small business growth and tourism spending
• What makes a market “sticky” (and why that matters)
• Practical steps to maximize the market’s impact on your downtown

If you want a magnetic, habit-forming event that drives pride and economic activity, this episode is your roadmap.

Thanks for listening!

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Need help with determining the economic impact of your events? We've got you covered with our Event Impact Analysis program.