Alan Cook, creator of ScoopFree (a self-cleaning littler box that puts its competitors to shame) and Belle-V (a particularly swaggy ice cream scooper that Real Simple magazine called “ingenious"), joins us today on the Farmhouse Podcast.

Today, this Wharton grad’s talking the importance of design, why failure should be part any work experience and gives us a foolproof recipe for this serial entrepreneur’s secret sauce: "Relentless iteration until we get it right.”

Welcome, Alan.