Dan Roam may not have been the man who said it first, but he’s certainly the one who’s drawn it best. Taking complex ideas and explaining them with visuals is Dan’s specialty – he’s penned four books on the subject and sketched the most popular graphic representation of the Affordable Care Act to date (a feat that involved converting a 1500 page document into a mere 43 pictures, earning his presentation one and a half million views on Slideshare).

This week on the podcast, Paul Earle, Executive Director of Farmhouse (Leo Burnett’s innovation and new venture center) chats with Dan on all things optical while getting the inside scoop on the “Back of the Napkin” scribe’s short stint in the Soviet Union, his theories on the impact visuals have on the human brain and why stick figures are not those at which to scoff.

Welcome, Dan.