What do medical research and marketing innovation have in common?

Dr. Michael Abecassis (Director, Comprehensive Transplant Center, Northwestern University) joins us to talk about just that. From incredible anecdotes about strides in his field to analyzing how sometimes innovation itself can actually discourage out-of-the-box thinking, Michael teams with Paul Earle for a lively conversation on what ideators – from marketing to medicine – can learn from one another (hint: it’s a lot more than you think).