The Edsel is ancarthat was planned developed and manufactured by theFord Motor Companyfor model years 1958 through 1960 With the Edsel brand Ford had expected to make significant inroads into the market share of both General Motors and Chrysler and close the gap between itself and GM in the domestic American automotive market But what they expected never came to fruition Why What happened In this episode we take a dive into this story and see what we can learn from it and how it compares to todays business world