Roland T. Rust is Distinguished University Professor, David Bruce Smith Chair in Marketing, and founder and Executive Director of the Center for Excellence in Service at the Robert H. Smith School of Business, University of Maryland. An award-winning writer and researcher, he has edited several major journals and consulted with American Airlines, AT&T, Dupont, Eli Lilly, FedEx, Lockheed Martin, Microsoft, NASA, and Sony, among many companies worldwide.

Rust is co-author of: The Feeling Economy: How Artificial Intelligence Is Creating the Era of Empathy (Springer International Publishing; January 2021), at https://www.amazon.com/Feeling-Economy-Artificial-Intelligence-Creating/dp/3030529762