Charles Thomas, the Chief Strategy Officer for Rural Broadband Partners (RBP), says he tells ISPs in rural areas not to view themselves as rural providers. Instead, he asks them to look at urban providers and to examine the resources those entities have. "You want to build that into your location," he says. On this episode of Beyond the Cable, we discuss more strategy, and Thomas' mission to win hearts and minds on behalf of rural broadband, which he says is still viewed as a luxury by some.