Send Me Your Questions!

Most agency founders aren't avoiding their finances because they don't care. They're avoiding them because nobody ever told them what to actually look for.

In this episode, Melissa walks through the five numbers every creative agency owner should be reviewing every quarter — and why 45 minutes, four times a year, is the difference between catching problems early and finding out when it's expensive.

What's covered in this episode:

• Why "things seem fine" is not the same as things being fine
• Gross margin by client and project — where quiet erosion actually lives
• AR aging and why cash flow problems in agencies are almost always a collection issue first
• Burn rate and runway — and what your number should be telling you
• Revenue concentration and the 30-35% threshold worth paying attention to
• Utilization rate, the industry benchmark for creative agencies, and what it reveals about hiring and pricing

The five numbers:

1. Gross margin by client or project
2. Accounts receivable aging
3. Burn rate and runway
4. Revenue concentration
5. Utilization rate

No Se Habla Taxes is the podcast for creative agency owners who want to understand the financial side of their business — without drowning in spreadsheets. Hosted by CPA and fractional controller Melissa Armstrong, each episode unpacks real operational finance questions through candid stories and practical insight. Subscribe to the newsletter at steadyhandaccounting.com for episode recaps and financial insights delivered straight to your inbox. 

Not sure if your business is healthy or just busy? No Se Habla Confusion is a $500 financial assessment for creative agencies on QBO doing $300K–$3M. I dig into your numbers, find the gaps, and tell you exactly where you stand. Email [email protected] — subject line: No Se Habla Confusion. 

Let's connect!

LI: https://www.linkedin.com/in/armstrongmelissacpa/

Website: https://steadyhandaccounting.com/