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The Financially Savvy Marketer: Unlocking Business Growth and Investor Confidence
In this special episode of The Customer Code, Christina and Andreas Munzel explore marketing's vital financial role. Andreas reveals why marketing must be seen as a strategic investment in "customer capital" driving long-term shareholder value. Learn how financially savvy marketers use data and transparent disclosures to build confidence, bridge silos, and unlock true business growth.
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By The Customer Code - Decoding the Future of Marketing, AI, and Digital StrategyIn this special episode of The Customer Code, Christina and Andreas Munzel explore marketing's vital financial role. Andreas reveals why marketing must be seen as a strategic investment in "customer capital" driving long-term shareholder value. Learn how financially savvy marketers use data and transparent disclosures to build confidence, bridge silos, and unlock true business growth.