Are demographics destroying your organization’s future?

Generation X, Millennials, and Gen Z is for amateurs. Plus, the stereotypes don't work. 

KiKi L'Italien interviews David Allison about “valuegraphics,” the focus of his recent book and the research that could (should) change the way you talk to your audiences.

"The First 10" features the first 10 minutes of the full podcast. To listen to the entire full-length interview, become an Association Chat Patreon Patron.

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