A designer in the role of an Anthropologist will take the time to really 
learn about the customer and everything that impacts the customer. Learn 
about Tom Kelley’s first face of innovation - The Anthropologist.

A designer in the role of an Anthropologist will take the time to really learn about the customer and everything that impacts the customer. Learn about Tom Kelley’s first face of innovation - The Anthropologist.

The First Face of Innovation: The Anthropologist

The BYU Design Review is a collection of short design-related editorials, interviews, product reviews, and commentaries on design techniques. Content focuses on traditional applications of engineering design but also addresses contemporary examples of design in the profession, design in our lives, and design in the world.

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The First Face of Innovation: The Anthropologist

The First Face of Innovation: The Anthropologist