Melissa Dawn Simkins ’01 MS shares how her experiences in the Medill School of Journalism, Media, Integrated Marketing Communications’ IMC master’s program gave her an edge when the field of marketing was starting to shift. Her multidisciplinary approach led her to pioneer celebrity and influencer branding, which in turn helped transform the field of marketing and branding into what we know today. She also imparts the personal story that inspired her to launch Velvet Suite and the She-Suite to support women in the workplace and help them lead with purpose in work and well-being.

Shownotes: Velvet Suite The She-Suite