EPISODE 457: Did you know? The very first hire you should ever make as a real estate investor (or really any other type of entrepreneur/business owner) is a bookkeeper.
Why not a salesperson or marketing, you might ask?
Well, for a very simple reason: A bookkeeper can make your business flow in a way no one in sales or marketing ever could.
Hiring a bookkeeper first is essential if you want to start your business on the right foot, financially speaking. 
Most importantly, hiring a bookkeeper first gives you the time to focus on more important things, such as finding more real estate opportunities.
Want to learn other reasons why you should always hire a bookkeeper first (and how to find the right one for you)?
Then make sure to tune in to this episode!

Key Takeaways: 
Introduction (00:00)
Why not having a bookkeeper is costing you money (00:57)
What is your bookkeeper criteria? (04:30)
Where to find a bookkeeper (05:45)
The importance of tech savviness (07:45)

Additional Resources:


The FIRST Person You Should Ever Hire as a Real Estate Investor

The Real Estate InvestHER Show delivers straight talk and inspiration for current and aspiring female real estate investors to live both balanced and financially free lives. Co-hosts Liz Faircloth and Andresa Guidelli bring on rockstar women investors who open up their lives and share practical tools for growing a rental portfolio, flipping houses, and developing the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves.

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EPISODE 479: As we’ve said before, growing your business and becoming wealthy is not just about financial accumulation but also about maintaining a healthy mindset and lifestyle.
This is why, in this week’s minisode of The Real Estate InvestHER Show, we’ve decided to share with you the six habits of the world’s wealthiest woman.
From keeping an eye on your finances to investing in your health or creating the right space for productivity, we discuss everything you need to know to grow your wealth.
Are you ready for this?
Let’s dive in!

Key Takeaways: 
Introduction (00:00)
Regular financial check-ins (01:26)
Invest in your physical and mental health (04:20)
Be strategic with your time (06:59)
Pay yourself first (09:09)
Get creative with your thinking space (11:51)
Be thankful for what you have (14:02)

Additional Resources:
⚡ With Relay, you can open a business bank account for your property 100% online from anywhere. Create up to 20 accounts to organize money by property or by category, like expenses, taxes, or investments. Effortlessly collaborate with role-specific access—that means giving your cleaner a debit card for cleaning supplies or your accountant read-only access to your transactions.
Own multiple businesses? Relay lets you open UNLIMITED accounts and access them all from ONE centralized login.
No monthly fees or minimums and it takes just 10 minutes to sign up. Head to https://lets.bankwithrelay.com/investher/ for stress-free banking. 
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⚡ Join the InvestHER Movement
Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group
Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/
Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership
Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups
Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/
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The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!
Learn more about your ad choices. Visit megaphone.fm/adchoices

The 6 Habits of the World’s Wealthiest Women

EPISODE 478: Are you looking for reliable landlord insurance but not sure where to go? This episode is for you!
Typically, real estate investors don’t want to talk about insurance. They only start asking about it when it’s too late and something catastrophic has happened and they find out they’re uninsured.
However, we want to change this, which is why, today, we have a special guest at The Real Estate InvestHER Show.
Her name is Datha Santomieri and she is the co-founder and VP of Insurance for Steadily, America's best-rated landlord insurance provider. 
Datha is a veteran of GEICO’s management training program where she rotated through service, sales, underwriting, claims, and business/product planning. 
After GEICO, Datha joined Brown & Brown as a regulatory and compliance auditor and later implemented operational best practices as a regional operations leader in the National Programs division.
In this episode, Datha will be discussing the difference between homeowners and landlord insurance, the difference in coverage needs for long-term vs. short-term rentals, the importance of good risk management, and more. 
Are you ready?
Let’s dive in.

Key Takeaways: 
Introduction (00:00)
Homeowners insurance vs landlord insurance (01:42)
Are you underinsured or overinsured? (04:50)
Adjusting your insurance based on your exit strategy (07:39)
Datha’s favorite success stories (20:25)
What to do if your policy expires (23:12)
Your next steps (26:30)

Additional Resources:
✨ Steadily offers fast and affordable landlord insurance. They have expertise in insuring properties that have creative financing, and carry specific coverages tailored to the STR and LTR market. They offer expertise for this niche market so it is easier to work with them, much faster, and usually have better rates and coverages. Go to steadily.com/investher for more.
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✨ Connect with Datha
Follow Steadily on Instagram: https://www.instagram.com/steadilyinsure/
Learn more about Steadily: https://www.steadily.com/
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⚡ Join the InvestHER Movement
Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group
Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/
Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership
Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups
Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/
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The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!
Learn more about your ad choices. Visit megaphone.fm/adchoices

How to Protect Your Real Estate Investments With Steadily | Datha Santomieri

EPISODE 477: If you’ve ever invested in short-term rentals (or are actively investing in them right now) then chances are, you’ve made a mistake or two.
Mistakes are normal, they happen, and they can be a great way to learn how to become a better real estate investor.
However, some mistakes are actually costing you a lot of money, which can lead to significant revenue losses, and that’s a big no-no.
This is why, in this week’s episode of The Real Estate InvestHER Show, we share with you the three worst short-term rental mistakes you need to stop making if you don’t want to lose any more money.
Are you ready to learn more about this?
Tune in now.

Key Takeaways: 
Introduction (00:00)
Mistake #1: Taking the wrong pictures (01:04)
Mistake #2: Bad communication (04:02)
Mistake #3: Bad quality furnishing (07:10)

Additional Resources:
⚡ Minoan is revolutionizing the way short term rental investors furnish their properties. Not only can you access over 160 top brands to furnish or enhance your property, but you can also make money with it. Here is how it works:

Get exclusive deals on furnishing your property.

Give your guest the ability to purchase the products in your property through a customizable digital storefront.

Earn a percentage from product sales.

You are able to track your orders, invoices, and receipts in one place. For those of you that are listening, you get $25 off your first order: https://minoanexperience.com/investher
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⚡ Join the InvestHER Movement
Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group
Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/
Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership
Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups
Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/
--
The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!
Learn more about your ad choices. Visit megaphone.fm/adchoices

The WORST 3 Short-Term Rental Mistakes You Need to Stop Making

EPISODE 476: Are you struggling to scale your family business? Then you've come to the right place, because this is the episode for you!
In it, we sit down with the brilliant Isabelle Guarino, an entrepreneur who successfully transitioned her father’s business from a solopreneur operation to a thriving company with nearly 50 employees.
Isabelle is an Arizona State University graduate, a former flight attendant, a Walt Disney World intern, and the Residential Assisted Living Academy’s leading lady. 
She has been working as the COO of the company for the last 8 years, keeping everyone in line and on task. 
Isabelle has been featured in many magazines and articles on the topic of Senior Housing and most recently was given the title as one of the "Top Influencers in Senior Housing". She also won Aging Media's "the Future Leaders of Assisted Living" award in 2020.
In this episode, Isabelle will be discussing how her close relationship with her father facilitated business operations for her family business, the importance of cultural fit in hiring, the complex emotions involved in family business transitions, and more.
Are you ready to meet this incredible woman?
Tune in now!

Key Takeaways: 
Introduction (00:00)
How to mix business and family (01:17)
The secret formula to scale a family business (03:26)
How to merge both worlds (09:22)
Navigating work with family (15:06)
Visionaries and integrators (18:19)
Letting go of the integrator role (25:44)
Navigating the highs and ups of a business transition (27:55)

Additional Resources:
✨ Join us at InvestHER CON where Isabelle will be speaking about Recession-Proof Strategy: The Power of Residential Assisted Living: https://www.therealestateinvesther.com/investhercon
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✨ Connect with Isabelle
Follow Residential Assisted Living Academy on Instagram: https://www.instagram.com/ralacademy/
Follow Residential Assisted Living Academy on Facebook: https://www.facebook.com/ResidentialAssistedLivingAcademy/
Learn more about Residential Assisted Living Academy: https://residentialassistedlivingacademy.com/
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⚡ Join the InvestHER Movement
Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group
Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/
Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership
Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups
Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/
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The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!
Learn more about your ad choices. Visit megaphone.fm/adchoices

The Dos and Don’ts of Starting a Successful Family Business | Isabelle Guarino

EPISODE 475: Are you finding yourself busier and busier, with no free time to dedicate to yourself, your family, and the growth of your business?
Well, you’ve come to the right place, because this is exactly what we discuss in this week’s minisode of The Real Estate InvestHER Show.
They say time is money, and this statement has never rung truer than now. In today’s real estate market, time is currency, just like dollars –sometimes even more valuable than dollars.
And to know how to save time for yourself is priceless, which is why today, we’re sharing with you three easy ways you can not just save but double your free time!
Are you ready for this?
Then tune in now!

Key Takeaways: 
Introduction (00:00)
Why you should do a time audit (01:14)
Time to work on your list (04:29)
A bonus tip for you! (07:03)

Additional Resources:
⚡ Join the InvestHER Movement
Join our FREE Facebook group for women in real estate: https://www.therealestateinvesther.com/facebook-community-group
Join the InvestHER Community: https://www.facebook.com/groups/therealestateinvesther/
Apply for your STRIVE Membership here: https://www.therealestateinvesther.com/membership
Join our InvestHER Meetups: https://www.therealestateinvesther.com/meetups
Schedule a discovery call with us: https://mentorship.therealestateinvesther.com/
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The Real Estate InvestHER Show is a podcast by women for women all over the world who want to learn how to invest in real estate, grow their portfolio, and develop the mindset that allows them to run successful businesses while taking care of their families and – most importantly – taking care of themselves. Follow us for more!
Learn more about your ad choices. Visit megaphone.fm/adchoices

The FIRST Person You Should Ever Hire as a Real Estate Investor

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