How often do you find yourself battling with your prospects over the phone and going round in circles & circles without making any headway. I always say that "Sales is only as difficult as you think it is". You'll confirm this when you discover this first rule of selling which I uncovered in this episode. This first rule of selling will not only help you close more sales effectively but it'll also help you build a deeper connection with your prospects. Listen and learn how you can apply this first rule of selling the next time you get on the phone with your prospects. Whilst you listen, do not forget to follow/subscribe to this podcast so you can get every single value-packed episode we release for the advancement of your business.