Saving for college is top of mind for most families focused on improving their child’s future prospects. At the same time families are convinced  sending their child to college is in his or her best interest, college  costs have risen 1,120% in the last 30 years. Realizing this reality, most families experience three negative feelings: price shock, anxiety regarding inadequate cash flow for saving, and frustration in a general lack of solid guidance on how to move forward. Luckily, there is an easy  way to start that doesn’t involve saving a dime. In fact, it's the most important part of the process. That’s right, there’s a step before  saving that's incredibly important. It’s creating your college funding  strategy.