The controversial story of the ground-breaking AFL–NFL World Championship Football game played on January 15, 1967: Packers vs. Chiefs. Filled with new insights, containing commentary from the recently discovered unpublished memoir of Kansas City Chiefs coach Hank Stram, and featuring oral history from many who were at the game—media, players, coaches, fans—the book presents back story and front story in the words of those who lived it and saw it go on to become the Super Bowl, the greatest sports attraction the world has ever known.