Get ready for a powerful conversation with Joe Cicero, entrepreneur, investor, and founder of The Yard, a reservation-based strength gym that is redefining what community-driven fitness looks like. With a background in economics, strategic consulting, and venture capital, Joe brings a rare blend of business strategy and athletic passion to the fitness industry.

In this episode, we explore Joe’s journey from collegiate football to consulting and private equity, and how those experiences shaped his vision for launching The Yard. He shares how his innovative model has flipped traditional gym economics by driving 86 percent year-over-year revenue growth and over 100 percent utilization of space.

Joe also walks us through the KPIs he tracks most closely to sustain that success, and how he’s built a culture centered on accountability, connection, and high performance. His transparency and humility reveal what it truly takes to build a thriving fitness business that stands out in a competitive landscape.

Whether you’re a gym owner, entrepreneur, or someone passionate about innovation and leadership, this episode will leave you with practical insights and inspiration to approach your work with both data and heart.

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Get ready for a masterclass in business growth and leadership with Rick Mayo, CEO and founder of Alloy Personal Training. With more than three decades in the fitness industry, Rick has transformed Alloy from a single training studio into a thriving global brand with over 400 licenses sold and a vision to reach 800 locations. His entrepreneurial journey has shaped the modern fitness franchise model and inspired countless business owners along the way.

In this episode, Rick walks us through his evolution from personal trainer to industry pioneer. He shares his insights on finding your niche, the power of running the play, and the biggest mistakes franchise owners often make. Listeners will also hear his thoughts on focus, scalability, and the principles that drive long-term success.

For those who love to learn, Rick also reveals some of his favorite books that have influenced his mindset and leadership style. His wisdom, humility, and passion for helping others succeed make this conversation both practical and motivating.

Whether you’re a fitness professional, a franchise owner, or an entrepreneur chasing your next big idea, this episode will leave you with tools and inspiration to build smarter and lead stronger.

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Get ready for an inspiring and power-packed conversation with Tammy Brazier, Senior Vice President of Marketing, Partnerships, and External Relations at GoodLife Fitness, Canada’s largest fitness brand. Tammy’s journey from a successful career in big pharma to becoming a key force in the fitness industry is a story of courage, passion, and purpose.

In this episode, Tammy shares how she helped shape one of Canada’s best workplace cultures and what it takes to keep a massive fitness brand thriving in a constantly evolving market. She opens up about the power of authentic leadership, the importance of self-care for those in high-performing roles, and her mission to create opportunities for women and others looking to grow within the industry.

With her signature energy and refreshing honesty, Tammy brings a masterclass in leadership and marketing to life, from navigating change to staying grounded while leading with heart. Whether you’re a fitness professional, a business leader, or someone chasing their next big opportunity, this conversation will motivate you to show up boldly and lead with purpose.

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Lace up and get ready to move with Ryan Leibreich, Director of Strength and Conditioning at Pro Performance RX, multi-business owner, and co-owner of Hopwood Fitness and Renzo Gracie Academy. From youth athletics to international training, Ryan has built a career dedicated to helping athletes and coaches perform at their peak both physically and mentally.

In this episode, we dive into Ryan’s philosophy on training, leadership, and personal development. He shares the science and strategy behind his popular programs like Built for Speed, his focus on movement quality and evidence-based assessments, and the fundamentals every athlete must master before progressing to higher levels of performance.

Ryan also opens up about the culture and camaraderie that drive success inside his gyms, how he develops leaders among his staff, and the balance required to run multiple thriving businesses while staying true to his mission of creating better athletes and better people.

Whether you’re a coach, athlete, or entrepreneur, this episode will leave you inspired to train smarter, lead stronger, and push beyond your limits both on and off the field.

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Lace up and get ready for an inspiring conversation with Mike Littrel,  the Founder, President, and CEO of X3 Sports, a multi-million-dollar fitness brand with multiple locations across the Atlanta market. A former WKA USA Light Heavyweight Champion, he’s transformed his passion for combat sports into a thriving business and community through X3 and the X3 Foundation, which provides access to fitness programs for at-risk youth. His journey blends athletic grit, entrepreneurial drive, and a mission to make training a tool for confidence and personal growth. 

In this episode, Mark opens up about the lessons learned from the challenges of growth, the importance of developing people before systems, and why true leadership is about showing up consistently for your team and your community. His perspective on resilience and vision will motivate you to not just grow a business, but to leave a legacy of influence and impact.

Whether you’re an entrepreneur, a fitness professional, or someone striving to lead with purpose, this episode will leave you with actionable wisdom to elevate your path forward.

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Step into the journey of Jon Cerf, founder of Core Progression Elite Personal Training, who transformed an idea born in his apartment into a multi state fitness franchise recognized nationwide. With accolades such as Top 40 Under 40, Titan’s 100, and features in Entrepreneur Magazine, Jon has proven what vision and relentless drive can achieve.

We explore his playbook for scaling from one location to nine, launching a franchise system, and developing leaders who sustain growth. Jon also shares how he keeps his teams motivated, why resilience is non negotiable, and how setbacks can become stepping stones toward success. His story will leave you confident and equipped to chase your own entrepreneurial vision whether in the fitness space or beyond.

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In this high-energy episode, we sit down with Tommy Burns, owner of Beast of the Bay Strength Gym, recognized strongman competitor, and community leader. From bending frying pans at networking events to building a thriving gym with a waitlist, Tommy shares his journey of resilience, vision, and unwavering positivity.

We unpack how strength sports shaped his coaching philosophy, why clarity, courage, and confidence are the pillars of growth, and what it really takes to push through life’s storms. Tommy also shares the story behind Strongman Saturdays, his nonprofit work with youth and families, and the mindset shifts that help clients discover their inner beast, both inside and outside the gym.

Whether you’re building a business, leading a team, or facing personal challenges, Tommy’s wisdom will empower you to reframe obstacles, charge forward like a rhino, and stay focused on the future you’re creating.

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Step into the colorful world of Mark Fisher, founder of Mark Fisher Fitness and co-founder of Business for Unicorns. Mark has helped hundreds of other fitness entrepreneurs scale their businesses into six and seven-figure brands and has been mentioned in Men's Health magazine, recognized in Top Gym's in America, Inc 5000 fastest-growing companies and featured in the New York Times and Forbes and more! Known for his innovation and sharp business strategies, he shares how to scale smarter while staying true to who you are. Mark opens up about what it takes to grow a business that is both profitable and people centered.

We cover the do’s and don’ts of marketing, when paid ads make sense, and how AI is reshaping content, client follow up, and program design. Mark also unpacks his hiring playbook, why culture matters, and his mantra: Love people. Have fun. Be you.

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Step into the future of fitness during this thought-provoking conversation with PJ Nestler, VP of Performance at FitLab and one of the leading voices in human performance and coach education. With nearly two decades working across athletes, coaches, and special operations, PJ reveals why the next evolution of our industry depends on frameworks, not fads.

Throughout this episode, we’ll explore what it means to stay relevant, keep up with change, and shape the future of fitness by focusing on curiosity, accountability, and culture. PJ’s insights will help you rise above the noise, find clarity, and create lasting impact in your business and coaching.

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In this inspiring conversation, we sit down with Tommy Houck, founder of SoFit SoCal and a leader who has spent over 20 years shaping fitness professionals and whole-human coaching. Tommy shares why “show up and suit up” has been the key to his personal journey, across recovery, bodybuilding, and building a thriving fitness business with three locations and more to come.

We dive into his philosophy of movement, nutrition, and wellness as the three pillars of true transformation, and how emotional intelligence, gratitude, and “hope sharing” fuel retention and culture inside his gyms. Tommy also unpacks the hard questions leaders should be asking their staff, the DNA of a sustainable coaching career, and how mentorship and connection can change the trajectory of both trainers and clients.

This episode is packed with practical strategies and powerful mindset shifts for anyone leading teams or building a business in the fitness industry.

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