Producing Success: The Conference Producer's Podcast

The Fit Call


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Sponsoring companies get approached a lot. The fit call shows them that this event is not a commodity, but a unique brand.
1. Sell the program as a whole, not the speaking slot.
2. Establish expertise and editorial integrity.
3. Screen sponsors for relevance.
4. Maintain control of your program.
5. Sell the conference – you know the USP better than your sponsorship guy does.
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Producing Success: The Conference Producer's PodcastBy David M. Hoffman

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