Ride and Thrive

The Fitness Industry Dichotomy


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The fitness industry in the UK is booming and worth around £5Billion.
The levels of people who are overweight or obese have been steadily rising over the past 10 years.
In this episode I explore what is missing from the puzzle that will allow the general population to start mobilising the benefits of the burgeoning fitness industry to help increase health levels and reduce waistlines.

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Ride and ThriveBy Dave Shields Fitness

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