Who wins and loses in the cut-throat exercise market? Looking good and being fit has become more important as we have become more wealthy. Yet most new gyms and fitness centres fail. Evan Davis and his guests work out the secrets of success in this growing industry, which is is worth over £5 billion in the UK.

GUESTS

Stuart Broster, CEO, Anytime Fitness UK

Tommy Matthews, Managing Director, Be Military Fit

Dawn Tuckwell,, Director and Co-founder, Action PR

PRESENTER: Evan Davis

PRODUCER: Julie Ball