Learn how to optimize the basic structure of your email and what each piece should convey to make it effective. In our February 3 web clinic, Dr. Flint McGlaughlin walked our audience through key principles that will help you craft effective email marketing campaigns.

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action

MarketingExperiments tests every conceivable online marketing method and present the experiments, learnings and tactics in a web clinic twice per month. Subscribe to the MarketingExperiments podcast and visit MarketingExperiments.com discover what really works in optimization.

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The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action

The Five Best Ways to Optimize Email Response (Part 2): How to craft effective email messages that drive your customers to action