The Higher Ed Marketer

The Five C’s of Building Great Teams in Higher Ed


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Are you setting the teams at your university or organization up for success? How are you supporting your colleagues to ensure that they are at the top of their game at all times?

It all starts with being intentional, getting everyone aligned, and having a collaborative approach.

In this episode, we are joined by Kathy Kissane">Kathy Kissane, Associate Chief Marketing Officer at Thomas Jefferson University">Thomas Jefferson University.


Kathy shares her perspective on what it takes to build a high-performing team in higher education marketing, taking us through the key elements of creating a better team for your higher ed institution.

Join us as we discuss: 


- Why you need to have a clear mission, vision, and values (07:47)

- How you can encourage continuous learning (15:45)

- Why it’s important to celebrate the wins and the tries (27:03)

Check out these resources we mentioned during the podcast:


- Kathy Kissane">Kathy Kissane 

- Thomas Jefferson University">Thomas Jefferson University 


To hear this interview and many more like it, subscribe on Apple Podcasts">Apple Podcasts, Spotify">Spotify, or our website">our website or search for The Higher Ed Marketer in your favorite podcast player. 


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