The Fit Pros Business Show Podcast

The Five Foundations for Your Social Media Strategy


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Your marketing, and especially your social media marketing, is like a bank account. Every time you create content, you're creating a deposit, or you're making a withdrawal. We’ll call it the Bank of Social Capital, because you're creating capital within your audience. 

 

When you give your audience what they came for, you make a deposit. 

 

And when you make an offer to your audience – when you ask them to do something or you give them information about something they could purchase from you – you're making a withdrawal from that Bank of Social Capital. 

 

Both things are good. Banks are useful for deposits AND banks are useful for withdrawals. But you have to keep your deposits higher than your withdrawals to stay in good standing at the bank. 

 

Learn five foundational, sustainable social media strategies.

 

Get ready to take lots of notes, sketch a few drawings, and re-listen to this episode a few times. This episode contains SO MUCH gold. 80% of what I teach my clients about social media is touched on in this episode.

 

So be ready and just know that you are getting a lot here. Of course, there is more to learn, and each strategy has a number of tactics to implement the strategies. But this will get you further than your competitors.

 

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Links : 

  • Client Creation Kickstart
  • Self Coaching 101 by Brooke Castillo
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    The Fit Pros Business Show PodcastBy Kelly Coulter