Nobody is perfect.

We can strive for greatness, and we should, but perfection will be forever out of reach. Experience gives us insight on what we do that works well, but learning what doesn’t work well can be just as valuable.

This week G. Steven Cleere gives his guests the week off for the holiday, and instead gives a rundown of the five most expensive mistakes which can be made in the CPG world, and gives his best tips on how to avoid them. Everything is covered here, from knowledge of the industry to pricing.

Here’s a glimpse of what you’ll learn:

[0:50] Intro to the podcast topic for today

[1:32] Mistake #5: Lack of industry knowledge

[4:54] Mistake #4: Time Management

[7:50] Mistake #3: Packaging

[11:41] Mistake #2: Pricing

[14:35] Mistake #1: Under-Capitalization

[16:30] Steve’s X-Factor

 

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