The first one of the Five Ones is focusing on one target Market. What is the niche in your industry where you want to serve? Think about the people inside that niche. What’s the biggest challenge they’re facing right now that you can solve for them?

Today I want you to write down the top 10 characteristics about your audience that makes them unique. Then, write down ten great questions, one question for each of those unique characteristics, that will help you understand your audience better than anyone else in your industry. Ask questions that you don’t think other experts in your niche have asked your audience. 

This will help you create a solid avatar for the one target Market you want to serve as part of the Five Ones.

Have fun identifying your one target Market and remember, your Message matters!

The Keynote Clarity for Thought Leaders Flash Briefing is presented by Jon Cook, founder of Keynote Content. Jon and his team help thought leaders, namely speakers, coaches, and consultants, craft and share their messages to better serve their audiences. Connect with Jon and his team at Keynote Content by visiting keynotecontent.com. You can subscribe to The Keynote Clarity for Thought Leaders Flash Briefing by visiting bit.ly/KeynoteClarity and enabling it there. Then, all you have to say is, “Alexa, what’s my flash briefing?”